About Us

Innovating Homes. Empowering Communities. Proudly South African.

For nearly four decades, Creative Housewares, a division of the global Taurus Group, has been at the forefront of local manufacturing, transforming innovative ideas into quality products trusted by South African households.

Our Journey

Our story began in 1986 with a single kettle. What followed was a passion-driven evolution into one of South Africa’s leading producers and distributors of small domestic appliances. A milestone moment came a decade ago when we introduced the Biltong King, the first domestically designed and produced commercial biltong maker for home use, right here in Cape Town.

Throughout the years, we’ve grown through innovation, resilience, and a deep commitment to local manufacturing. We continue to uplift communities, support job creation, and drive excellence in every product we produce.

Local Production & Growth

In 2022, we embarked on a strategic expansion that doubled our production capacity. This included the introduction of new locally manufactured product lines such as jug blenders and hot plates, alongside our existing range of Mellerware kettles, food dehydrators, and blenders.

This growth has resulted in the creation of over 50 new jobs, directly supporting more than 100 families and strengthening our position as a champion of South African manufacturing.

Distribution & Brands

Operating from our head office in Cape Town, with dedicated regional support in Durban and Johannesburg, we service a wide range of sectors including retail, wholesale, and export markets.

We are proud to manage and distribute some of the industry’s most trusted brands, including:

• Local & Global Brands: Mellerware, Taurus, Solac, Casals, Lucky, Stadler Form, Ace, and Aqua Optima.
• Product Categories: Small kitchen appliances, salon equipment, power tools, garden essentials, and more.

The Future

Our mission is clear: to manufacture, supply, and support high-quality, value-for-money consumer products that exceed expectations. As we continue to grow, our focus remains on quality, innovation, and sustainability, empowering homes and businesses across Sub-Saharan Africa and beyond.

From concept to creation, Creative Housewares is committed to shaping the future of home innovation—proudly local, globally connected.