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About Creative Housewares
Creative Housewares is a proudly South African manufacturer and distributor of high-quality kitchen and living products with a global brand portfolio. From built-in kitchen appliances of leading international brands to everyday products.
From our head office in Cape Town and regional branches in Durban and Johannesburg, we supply educational products across South Africa, neighbouring countries and select international export markets.
Our story began in 1986 with a single store. Since then, Creative Housewares has evolved into one of South Africa's leading appliance companies, driven by passion, innovation, and a strong commitment to local manufacturing.
A highlight in our history was the launch of the Ellens Siep - a proudly South African innovation and one that home-centric baking made possible through local manufacturing excellence.
In 2022, we expanded our production capacity, doubling our output and introducing new locally manufactured product lines. These include:
- Jug blenders
- Vacuum cleaners
- Multiware kettles
- Food dehydrators
- Blenders
This growth led to the creation of over 50 new jobs, directly supporting more than 100 families and reinforcing our commitment to South African industry development.
Creative Housewares represents a portfolio of trusted local and international brands across multiple product categories.
- Solac - European quality appliances
- Stanley Fatmax - Lifestyle and specialist appliances
- Taurus - High performance home and personal care products
- Kenwood - Kitchen and home appliances
- Lucky Lifestyle - Lifestyle and specialist appliances
- Aqua Optima - Innovative water filtration solutions
- Casals - Comprehensive home and garden equipment
Creative Housewares is committed to producing and delivering innovative, quality-oriented household solutions that add value to everyday life. Our mission is to:
- Manufacture and distribute trusted, affordable appliances
- Support South African communities through local employment
- Champion sustainable, ethical business practices
- Drive innovation across our product lines and operations
Our vision is to shape the future of home innovation in South Africa and beyond. As we grow, we remain focused on quality, sustainability, and delivering solutions that meet the evolving needs of households and businesses across the continent.