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About Creative Housewares
Innovating Homes. Empowering Communities. Proudly South African.
Local Quality. Trusted Brands. Inspired Living.
Who We Are
Creative Housewares is a proudly South African manufacturer and distributor of small household appliances. As part of the global Taurus Group, we have built a trusted legacy of quality, innovation, and community empowerment for nearly four decades.
From our head office in Cape Town and regional branches in Durban and Johannesburg, we supply value-driven products across South Africa and Sub-Saharan Africa - serving retail, wholesale, and export markets.
Our Journey
Our story began in 1986 with a single kettle. Since then, Creative Housewares has evolved into one of South Africa’s leading appliance companies, driven by passion, innovation, and a strong commitment to local manufacturing.
A highlight in our history was the launch of the Biltong King—a proudly South African innovation and the first home-use biltong maker designed and manufactured locally in Cape Town.
Manufacturing with Purpose
In 2022, we expanded our production capacity, doubling our output and introducing new locally manufactured product lines. These include:
- Jug blenders
- Hot plates
- Mellerware kettles
- Food dehydrators
- Blenders
This growth led to the creation of over 50 new jobs, directly supporting more than 100 families and reinforcing our commitment to South African industry and job creation.
Our Brands and Products
Creative Housewares represents a portfolio of trusted local and international brands across multiple product categories.
Brands We Distribute
- Mellerware - Locally produced small appliances
- Taurus – High-performance home and personal care products
- Solac – European quality appliances
- Casals – Durable power tools and garden equipment
- Aqua Optima – Innovative water filtration solutions
- Stadler Form, Lucky, Ace – Lifestyle and specialist appliances
Product Categories
- Small kitchen appliances
- Personal care equipment
- Power tools and DIY products
- Garden tools and outdoor gear
- Water and air purification products
Our Mission
Creative Housewares is committed to producing and delivering reliable, high-quality products that add value to everyday life. Our mission is to:
- Manufacture and distribute trusted, affordable appliances
- Support South African communities through local employment
- Champion sustainable, ethical business practices
- Drive innovation across our product lines and operations
Looking Ahead
Our vision is to shape the future of home innovation in South Africa and beyond. As we grow, we remain focused on quality, sustainability, and delivering solutions that meet the evolving needs of households and businesses across the continent.
Creative Housewares
Proudly South African. Globally Connected.